Swiss Business Hub Southern Africa

View of the Swiss Embassy in Pretoria
Embassy of Switzerland in Pretoria © FDFA

The Swiss Business Hub (SBH) is part of the Embassy of Switzerland in Pretoria. It supports SMEs from Switzerland and Liechtenstein in their business development in Southern and Eastern Africa and provides African companies with information on Switzerland as a business location.

The Swiss Business Hub also represents Switzerland Global Enterprise (S-GE), the official Swiss agency for export and investment promotion. It has access to in-depth market knowledge through a local network of experts in all sectors of the economy.

Export promotion

The Swiss Business Hub Southern Africa advises and supports small and medium-sized enterprises (SMEs) from Switzerland and Liechtenstein wishing to explore and seize export opportunities in the Southern and East African market e.g. in the cleantech, energy, mining, life sciences, infrastructure, agritech, ICT or Fintech sectors.

In cooperation with its local partners, the SBH Southern Africa offers a wide range of trade promotion services in addition to the basic services provided by all Swiss Embassies:

  • Market analysis
  • Legal clarification
  • Business partner search
  • Business Trips
  • Support in the target market
  • Trade fair presence

Swiss and Liechtenstein companies may access these services and offerings through Switzerland Global Enterprise, by contacting S-GE’s country consultants.

S-GE Services At A Glance

Switzerland as a business location for African companies

The SBH Southern Africa is the first point of contact for Eastern and Southern African companies interested in Switzerland as a business location.

Location promotion by Switzerland Global Enterprise


The Swiss Business Hub Southern Africa Team

Export and investment promotion

A broad overview of Swiss services compiled by the FDFA, SECO and the Swiss representations abroad

Export Promotion Services

Export promotion services by the Swiss Business Hub Southern Africa.

Swiss companies in Southern Africa

General information about the presence of Swiss enterprises in South Africa.

Location Promotion Activities

Promotion of the advantages of Switzerland as a business location and services by the Swiss Business Hub Southern Africa in order to support the potential localisation of South African companies in Switzerland.